Animoto

Y.E.T.I.

Project collaborators
Kaylee Reynolds Graphic Designer

Y.E.T.I., or Year End Togetherness Initiative, is an annual event within Animoto where channel leaders speak about their research and goals for the upcoming year as well as host team-building excercises and employee appreciation events. Working with Kaylee Reynolds, we created a wearable, sticker sheet, candy bar, notebook, and coffee bag inspired by Animoto’s 15-year anniversary.

All designs were turned into elements for use in company presentations, Zoom backgrounds, Animoto videos, and internal company assets. Kaylee and I created visuals that nodded to Animoto’s past work and visual look and feel, incorporating the company’s retro logo and a vintage-inspired color palette. While looking back, we also wanted to create excitement for the event and Animoto’s future.