EF ULTIMATE BREAK
My role
Creating the Trips
My role
Digital Designer & Co-Art Director
Project collaborators
Emma Topp Social Producer & Co-Art Director
Kiana Cook Copywriter & Model
Kate Nolan Producer
Every Black Friday season, the team at EF Ultimate Break creates a fleet of new trips to destinations around the globe. To promote the launch of these trips, we took to the studio to cook up the perfect recipe to excite our travelers, Powerpuff Girl style. Alongside our Social Producer and Copywriter, I procured props, assisted in lighting the set, framed shots, decorated the set, and took stills. The result is a shortform video on Instagram to our audience of over 315K followers.
MOODBOARD
We wanted to create a shoot that felt youthful, charming, and a little witchy. Our social producer and I were on hand to swirl glitter, adjust liquid colors, fill passports with sparkles, and make sure there was the perfect amount of smoke to add to the air of mystery.
