EF ULTIMATE BREAK
My role
Smells like.....candles!
My role
Designer & Art Director
Project collaborators
Emma Topp Social Producer & Model
Emma Lifvergren Copywriter
Kate Nolan Producer
Arielle Mulgrew Candle Maker
If you live in the Northeast, you know the pain of January. Not snowy enough yet to warrant skiing every weekend, but cold enough to make you not wanna leave your bed. With a directive to promote warm-weather trips, the team and I ideated, planned, and produced a set of six candles refelctive of our fav warm locations. I planned a themed photoshoot and the social team took to our channels to set up a giveaway. Over 800 likes, 314 comments, and 127 shares gave us a nice boost during our winter window and a few new followers✨.
We took something usually reserved for cozy nights in and turned it into a memory or a reminder of where people wanna be and hopefully want book a trip to.
In our studio space, we set up a mini-scene for each scented candle, adhered the labels, and spent up to an hour blow-drying the tops to make them as smooth as possible.
In our studio space, we set up a mini-scene for each scented candle, adhered the labels, and spent up to an hour blow-drying the tops to make them as smooth as possible.
We love to hear our travelers thoughts, see them tag their friends, and read their next suggestions for candle drops. The giveaway post has over 300 comments from our followers, very high engagment compared to our other posts around this time period.
