EF Ultimate Break
Black Friday 2022
Sarah Heingartner Art Director
Cam Walsh Digital Designer
Tom Corbett Creative Director, Copy
Emma Lifvergren Copywriter
Kevin McGraw Senior Copywriter
Brady Griffin Video Editor/Shooter
EF Ultimate Break’s largest sales are during October and Novemeber, this period is also known as Ultimate Black Friday. In 2022, I headed the visual direction for the campaign which brought in our biggest sales peak yet. Ultimate Black Friday is seperated into four parts, all with the same visual direction: Early Access Sign Up, Early Access Sale, Public Sale, and Public Sale Extension. Working with the entire creative team, we created over 100 different assets thorughout our marketing channels, not including multiple versions for each sales period.
Using Irregardless by OHNO Type Co. and a primary palette of red, blue, yellow, and black, we created loud, eye-catching assets across our site, social, ad, and email channels. We also created a few printed materials including postcards and stickers.