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Animoto Holiday Campaign

fall 2021

Animoto’s 2021 holiday marketing campaign focuses on the ideas of classic holiday window displays. Working with Kaylee Reynolds, we created a set of illustrations, a color palette, fifteen emails, twelve blog images, three sitewide banners, and 3 sets of affiliate ads to run throughout the holiday season.

Starting in November we sent out the first batch of emails, focusing on the store front shopping experience. We then transistioned to visuals representing the inside of the home to give users a more personal experience. 

This email campaign alone generated over $116,323 in bookings. The entire holiday campaign generated $617.3K in paid bookings.


Kateri Gemperlein-Schirm © 2022